Tip: Save your users 15+ seconds of their day
Since understanding the context is so important when designing interfaces, I wanted to point out one of those things that caused me to shake my head at.
When logging into our Basecamp account this afternoon (via openid)⦠I was presented the following helpful notice.
::: thumbnail

[Uploaded with plasqās
Skitch!]{style=āfont-family: Lucida Grande, Trebuchet, sans-serif, Helvetica, Arial; font-size: 10px; color: #808080ā}
:::
Whatās amusing in this scenario⦠is that Iām sure that Basecamp knows that Iām logged in via openid and it is, in fact, displaying the OpenBar across the top of the page. Yet, itās making this helpful recommendation that Iām obviously already aware of.
What harm is there? Well, in this scenario, I caught it and thought, āwow, this isnāt helpful or informative.ā Over time, itās these short-lived experiences that affect our overall perceptions of the product.
When weāre designing and developing applications, we must be very consistent with how we communicate with our audience. We donāt need to provide them information that isnāt relevant to them.
Iām not picking on Basecamp here, Iām sure that they have great intentions with this, but as a developer, I know that it doesnāt take a whole lot of extra work to avoid small problems like this, which could lead your people to feel like youāre not being respectful of their time.
Saving customers 15-30 seconds is something that we can quantify.
- 100 customers = 25-50 minutes
- 1,000 customers = ~4-8 hours
- 10,000 customers = 40-80 hours
- etcā¦
Just a little reminder that itās easy for us to overlook things like that can make a difference.














{width=ā500ā
height=ā333ā}