The Internal Tooling Maturity Ladder
(or: How Iâm Learning to Step Back So We Can Move Forward)
Hereâs a pattern Iâve been contributing to more than Iâd like to admit:
Someone on the team proposes a new internal tool. Thereâs a clear need. Thereâs momentum. Conversations start about how weâll build it⌠what tools weâll use⌠where itâll live⌠whether it might become client-facing someday.
It hasnât been built yet, but weâre already architecting the scaffolding.
And thatâs usually when I step in.
Not with a thumbs-up. Not with funding. But with questions. The kind that start with, âWhat if we didnât build this?â
Itâs not fun. Itâs not fair. And itâs not how I want to lead.
By that point, people are invested. Theyâve done the thinking. Theyâve shared the idea. Theyâve taken a risk. And now Iâm asking them to scale it backâor stop entirely.
This is me taking responsibility for that pattern.
So I did the only thing I know to do in moments like this: I wrote it down.
We now have a model. Internally, we call it The Internal Tooling Maturity Ladder.
đŞ The Ladder (in Plain English)
Level 0 â One-off Manual Script
Something one person runs on their own machine to save time or reduce repetitive work.
Maybe it lives in an unsaved file or as a task in Alfred or Automator.
Itâs not elegantâbut it works.
You run it manually. You copy-paste the result. You feel smug for five minutes.
No repo. No expectations. No long-term promises.
Example: A quick Ruby or Bash script that tallies something from an API and drops it into Slack.
Level 1 â Shared Manual Script
You cleaned it up. You wrote a little README. You dropped it in a shared Gist or Google Drive.
Itâs still manually triggered, but now others can use it tooâif they read the instructions.
Itâs still lightweight. Still safe.
And itâs often where great tools should stay.
Example: A command-line tool that a few team members can run locally, maybe to generate a report or fetch usage stats.
Level 2 â Scheduled Automation
Now weâre automating things.
It runs on a scheduleâmaybe through Zapier, a GitHub Action, or a scheduled Rake task.
No UI. No buttons. Just automated updates that go where we already spend time.
Slack. Google Sheets. Email.
These tools hum quietly in the background, doing one job well.
Example: A script that posts weekly project stats to a Slack channel every Monday morning.
Level 3 â Lightweight Internal Service
Now weâre getting fancy.
This has a small UI. A form. A dashboard. Maybe some configuration options.
It needs hosting. Credentials. Some thought about security.
Itâs still simple enough that one person can manage itâbut now itâs a thing.
And it needs some care.
Example: A mini app that lets the team search across client project docs or surface stale Jira tickets.
Level 4 â Fully Hosted Internal Product
This is a real web app.
Itâs deployed. It has a frontend and a backend. It has users. Sessions. Maybe even tests (hopefully).
It needs to be maintained. Updated. Monitored.
It might solve a meaningful problemâbut itâs not free.
This is the top of the ladder for a reason.
Example: A polished internal dashboard thatâs become a critical part of day-to-day operations.
Start Lower
This isnât a blueprint. Itâs a conversation starter.
The higher you go, the more you commitâtime, infrastructure, expectations.
So weâre learning to start lower on the ladder.
To earn our way up.
To see if people care before we care too much.
Why It Matters
Every internal tool is a promise.
To support it. To upgrade it. To explain it to the next person who inherits it.
And sometimes⌠the smallest version of the tool is all we need.
A Slack post.
A spreadsheet.
A script that helps one person do their job 10% faster.
Not everything needs a UI.
Not everything needs a repo.
And not everything needs me to be the one who calls time on the project two weeks in.
This post isnât about our internal model. Not really.
Itâs about building fewer things that trap us.
And creating more space to experiment without regret.
If youâve found yourself playing the role of reluctant gatekeeper⌠youâre not alone.
This ladder is helping me find a better way.
One rung at a time.